The Wedge
Survived all 5 adversarial rounds. The intersection nobody else sits at.
"The operator who actually built it — going to the places billionaires won't say out loud."
A working, still-shipping $11B+ founder who interrogates how people actually build wealth, optimize a body, and make meaning — then takes the same rigor into the taboo/esoteric edges (antiquity, consciousness, paleocontact, AI's real trajectory) that brand-safe hosts are too scared to touch.
- Operator credibility that can't be faked — not a podcaster who interviews founders; a founder who processed $11B+ and is still shipping 7 startups live.
- Real esoteric depth, not a costume — owns cuneiform artifacts, reads Enoch, built CosmicSelf. Wide-open lane: legit wealth cred + real collector depth + a working BS detector.
- AI-native, present tense — building agents right now, nothing to sell, so he can say the quiet parts out loud.
The intersection: credible operator-wealth × serious-but-skeptical esoteric × present-tense AI builder. A curiosity niche, not a topic niche — like Lex's "AI + love + meaning," but Todd's is "money + body + the older stuff no one says out loud."
- NOT broad "life improvement" (Huberman/MW/DOAC own it — you'd be #50)
- NOT a business/marketing pod (Russell + MFM + Hormozi own it; overlaps Better Than Humans)
- NOT a pure fringe/UAP show (Danny Jones, Shawn Ryan)
The operator credibility is exactly what earns the right to be weird. "I have nothing to sell, so I can actually explore this." Lean in — hedging kills the wedge.
Name Candidates
Star your favorites and rate each 1–5. Saved locally on this device. Self-titled options included per your ask.
★ + ratings save automatically to this browser
Logo Concepts
Polished art (gpt-image-2) up top — the cuneiform-wedge-as-play-button direction. SVG sketches below for the rest of the idea space.
Guest Pipeline
Pulled from your CF / Funnel Hacking Live network (2015–2025) + named buddies. Tier = relationship strength & how to land them. Search, filter, and mark who to book first.
| Guest | Axis | Tier | Relationship | Stage | Last touch | Why them / path |
|---|
CRM fields (relationship, stage, last touch, notes) save to this browser. Tap relationship dots to set 1–5, click the stage chip to advance the pipeline.
Format Spec
What survived the attack rounds. Remote is the engine, Canton is the tentpole.
The build
- Platform: YouTube-first, video-native, multi-cam. Audio is the repurpose, not the hub.
- Length: 60–90 min interviews · cold open ≤8 sec.
- Cadence: Weekly, same day, non-negotiable. Finishing episode 10 is the #1 success predictor.
- Mix: ~80% interview / 20% solo ("Todd on what I'm building / the artifact I just bought") — the cadence safety valve when a guest cancels.
The hybrid rule (critical)
- Canton studio: marquee/anchor guests only — 1–2 cinematic tentpoles a quarter.
- Remote (Riverside): the default workhorse for everyone else. Removes the booking friction that kills cadence.
- "Fly them to Canton" is a beautiful constraint, not a strategy. As the default it throttles the one thing that keeps shows alive: shipping weekly.
The signature ritual
Every guest gets the same recurring question — the thing that makes it a bingeable series, not episodes, and a built-in clip. Candidate: "What do you believe that you can't say out loud yet?" (the Sincerity-Trap question). Plus a 4-part OS spine: their non-negotiable daily system · their wealth thesis · their relationship to the unexplainable · what they'd tell 25-yr-old them.
90-Day MVP
De-risked pilot. Batch first, measure ruthlessly, capped downside.
- ≥1 clip crosses ~250K+ views
- YouTube avg view duration >40–50% on long-form
- Subscriber growth compounding, not flat
- Ep 1 → ep 8 views trending up
- Todd still finds it energizing (decisive)
- Flat clips across 8 eps despite his reach
- Missing record sessions / buffer collapsing
- Bored or resentful by ep 8
if ops is staffed. Unstaffed → 8–12h and he quits.
editor/producer is the real line item. Money isn't the constraint — attention is.
+ fractional booker. Filipa already runs IG/LinkedIn distribution.
Voice, curiosity, clip-instinct, editorial taste. Delegate ops 100%.
Attack vectors & counters
| Attack | Counter |
|---|

